Bling Ring

I was surfing the web the other day & came across this article on Yahoo! This is a picture of the new Super Bowl Ring.

Now, here are the specs:
Each ring weighs 3.7 ounces
Each ring has 62 diamonds that equal 3.61 carats
The face features six big diamonds, one for each Steelers Super Bowl win
Seven smaller diamonds at the top represent the Steelers' 7 conference championships
Then there are seven more diamonds at the bottom that represent the Steelers 14 divisional titles

OK...really? Why do football players need such BLING? They say this ring is the biggest they have ever made. Aren't we in a recession? I mean seriously...WTF?!